How Luxury Brands Were Affected by Recession Essay Example for Free

How Luxury Brands Were Affected by Recession Essay Bovis homes group PLC, a leading UK house builder, had to review its corporate plans as a result of the recession and major cuts in government spending on building projects. Gives the high level of change in economic and political environments, is there any point in corporate planning? Justify your answer with reference to the house building industry and/or other organisations or industries you know that have been affected by such changes. (40 marks) Post 2007, global economy has been reeling under recession. Recessionary pressure began with United States economy slowing down; however it has spread globally affecting all countries in some way or the other. Income level, employment have been affected badly. Consumption levels have gone down drastically, which affected consumer dependant countries, such as the UK. Traditionally, luxury brands have not been affected by recession so much, since they have been catering to the higher end class, which is not so affected by the economic downturn. However, in recent past, the luxury has been catering to the inspirational customers, whose consumption patterns are affected due to economic recession. During times like these, companies usually dependant on corporate planning. Some of them in order to grow, others – to survive. Corporate planning is the process of drawing up detailed action plans to achieve an organizations goals and objectives, taking into account the resources of the organization and the environment within which it operates. Music and books retailer HMV Group became a company that was heavily affected by recession in 2008, as it had to close 60 UK stores in the next 12 months in response to declining sales. The 60 stores set to close represent roughly 10% of the groups UK High Street presence, which comprises 285 HMV shops and 312 Waterstones outlets. The massive store closure of outlets was an attempt to survive, as they has been hammered by competition from digital downloads as well as supermarkets and online retailers undercutting it on price. As well as the store closures, HMV said it would implement other cost-cutting measures that would save it a further ? 10m per year. However HMV’s corporate planning hasn’t proved to be successful, as it turns out HMVs share price has declined steadily throughout 2010, and the latest drop brings its cumulative fall to more than 75% over the last 13 months. Also the firms shares dropped 20% even further after it revealed the sales data, and admitted it was having trouble meeting the terms of a bank loan. As it turns out, HMV’s retail analyst didn’t expected music and DVD market falling that fast, despite their attempts to change their sales mix, offering iPods and live music in order to stay in the market. HMV is repeating Woolworths and Zavvi collapse during the recession. Fox described extremely difficult trading conditions with total sales of physical CDs and DVDs down 10% and 8% respectively against the same six-month period last year. Without a new console to fire the imagination the picture was even worse in video games where sales plunged 12%, a fall that was on top of the 30% slump seen in 2009. It is not that value is moving from physical to the digital sales – it is just that value is being lost, said Fox. Therefore the HMV is facing severe competition and tough times due to recession. Their corporate planning proved to be unsuccessful, they are trying to deal with already dead market, which don’t have any prerequisites to grow in the future. Poundland is complitely different business, with different approach and corporate plan, as they grow during the recession periods. They are aimed at consumer who requires value. Some of that is driven by the economy or the economic conditions, some of that is because the people have low disposable incomes and traditionally that’s been the case, and they have needed to seek value. During tough economic conditions, that was always the case. When US recession just took place, in 2008, poundland started to grow using external growth. At christmas 2008, when Woolworth post-administration 600 stores became available, poundland took 70 of those over three years. Big success from the very beginning was due to , very talented property team, who use a network of agents so they are are constantly searching for new opportunities of expansion. A number of other opportunities have arisen over the years as well and they have been able to convert those quite quickly because they had a new store opening team and a refurbishment programme, which really is about pie-cutting. So there’s a process. The average around 60 stores a year now, so over one a week, which I think is testament to the quality of the team, the sourcing of the stores and the continual improvement in the performance of the business, which of course helps finance those opportunities. In the recession – or difficult economic periods, all decisions needs to be discussed and implemented using professional team, which will make your business distinguish from arising competition. In the conclusion I would like to say that recession is not true for every business. As we have seen above, poundland did well during the recession period, as they targeting those on low-incomes and those, who willing to save, however a situation in a luxury industry differs: The wealthy are not much affected by economic downturn and to use luxury goods is a kind of addiction; it isnt easy to change the lifestyle even if personal income dropped. The Geneva motor show 2013 is happening right now. Rolls Royce is selling better than they did last year, as is Lamborghini. The Middle East, Russia do not seem to be feeling the crunch for the time being. The general feeling is that desire for the super luxury brands remains high but purchases are being delayed. Lamborghini always under produce and have enough orders to remain keep production going for a long time whilst mass to mid luxury car factories are laying off workers, that is the trend that works in the luxury sector. However, the middle-class luxury brands will be heavily affected due to concept that was stated above with an example of poundland. Surely some of them could be richer during the trouble times, but most are struggling and havent the mind to spend freely money for luxury items as before. The wealthy never stop spending, they just change what they spend their money on. For example companies like Hermes, Alfred Dunhill, Vacheron Constatine, and Botega Veneta are designed to be recession proof. Marc Jacobs and Chanel on the other hand will feel the pain. As stated above its all about client base and how corporate plan was developed and implemented.

Rates of Reaction :: GCSE Chemistry Coursework Investigation

How does temperature affect the rate of reaction between sodium thiosulphate and hydrochloric acid? Temperature and Rate of Reaction Question How does temperature affect the rate of reaction between sodium thiosulphate and hydrochloric acid? sodium thiosulphate + hydrochloric acid sodium chloride +water + sulphur dioxide + sulphur Na2S2O3(aq) + 2HCl(aq) 2NaCl(aq) + H2O(l) + SO2(aq) + S(s) Prediction I predict that the higher the temperature, the more quickly reaction will occur. This is because with heat, the particles of sodium thiosulphate and hydrochloric acid have more energy. This causes them to move around more. It works like this for all substances, not just those two. Chemical reactions require collisions, and if particles are moving around more quickly they are obviously more likely to collide. It is just like in a crowded street. If the people are moving quickly it is more likely that they will bump into each other then if they are moving slowly. It is in this way that particles of solutions react. I found out from preliminary research that the particle theory explains that chemical reactions require a collision between the particles of the reactants, at a certain velocity and angle. If this angle or velocity is not achieved, the substances will not react together. I also found out that the factors that affect the rate of a reaction are the surface area of the solid reactant (if there is a solid reactant), the concentration of the aqueous reactant(s), the presence of catalysts and temperature. In this experiment we are only interested in temperature. Where temperature is not high enough to provide energy for the particles to move at a high enough speed, the particles will just not react, or rather, not as many particles will be able to react together in a certain amount of time. At 0-10Â °C, I predict that the reaction will take a very long time to react. The reason I say this is because although the particles will be moving around, they will not be moving at a high enough velocity. For chemical reactions to occur, the particles must be travelling at a particular speed, and this requires energy. At this temperature I do not think that it will give the particles enough energy to convert into movement. Between 11-40Â °C (this includes 3 temperature intervals - 11-20Â °C, 21-30Â °C and 31-40Â °C), I predict that the reaction will occur more quickly than that of 0-10Â °C. I think the reaction rate will decrease dramatically at this temperature. I predict this because there is more heat to provide energy to the particles of the reactants. This energy causes the particles (of sodium thiosulphate and hydrochloric acid) to

Instrumental analysis chemistry Study guide

IR sources – consist of inert solid and heated electrically to very high temperatures 1 500-KICK to get a continuum of radiation. Unrest Glower- composed of rare earth oxides (Zero, YEA, and Error) current is passed thru the device so that the device can reach the high temp of 1200-KICK, spectral out in the IR region Global source- silicon carbide rod heated to 1300-KICK Disadvantage to using this is water cooling is required to prevent electrical arching.Incandescent wire sources- tightly wound spiral monochrome wire heated by electrical current to kick IR absorption requirement 1 source of continuous IR radiation 2 IR transducer that's sensitive Mercury Arc Source (Far ‘R) only for Far IR region only has enough radiant power In this region. Quartz Jacketed tube containing Hag vapor pressurized greater than 1 ATM, electricity passed thru this Hag vapor (pressure emits a continuum of radiation In the far IR region. ) Disadvantage and the advantage to this source Is that It only is seed for the Far IR region only and can't be used for any other IR region.Tungsten Filament lamp (Near IR region)- ordinary filament lamp, convenient source for the near IR of 4000-12800 corn-l , Inexpensive but restricted to Near IR region) CO laser source- laser produces a band of radiation in 900-1100 cam -1, can get 100 closely spaced discreet lines, can tune the laser to a specific line. (More expensive) Advantage- radiant power available In each line (gets several orders of magnitude increase) Thermal transducer-response depends on the heating effect of radiation, radiation is absorbed by a small black body and resultant temp rise is monitored, detects temperature changes that is produced.Heat capacity of the absorbing element must be as small as possible if detectable temp change is to be produced, radiant power of the spectrophotometer beam is IOWA-7 to IOWA-9 watts ( only observes a few thousandths of K change in temp) Has to be in a vacuum and shielded from ther mal radiation emitted by nearby objects Beam from the source is chopped at a specific frequency different from extraneous noise outside of it. Try to minimize size and thickness of the absorbing element to concentrate the entire beam of IR radiation on he surface of the absorbing element.Thermocouples- consist of a pair of Junctions for when 2 pieces of metal (Bismuth and Antimony are fused together BTW metals a potential develops is temp dependent at the Junction potential is temp dependent and varies with the change in temp. Junction is often blackened to improve absorbing capacity, also sealed in a vacuum chamber with a window that's transparent to the IR radiation. Can respond to temp difference, and enhance sensitivity by connecting several thermal couples together= thermopile.Ferroelectric transducers- insulators with special thermal and electric properties instructed from single crystalline wafers. Electric field is applied across material and electric popularization takes pl ace. When there is temp change by radiating it w/ IR radiation then the charge distribution is altered, can be detected as current , used on most Fast response times and track in the time domain) FITS Most commonly used region is mid- IR region (670-4000 CM A-I) can use near IR for low met hydrocarbons Far IR region- used inorganic structures and metal organic species.There is no good solvent that is transparent all the way throughout the IR region of possible interest. Water and alcohol are seldom used BC they strongly absorb and attack the alkali metal halides that make up the cell windows. Liar cells tend to be more narrow in width, than those used in I-JPL's Chromatography 2 primary components Mobile phase- transports signal through the column (can be a gas or a liquid or a supercritical liquid) Stationary Phase- immiscible solid that's fixed in place in a column or on a solid surface.The components in a mixture distribute themselves BTW the pm and the SP to have separation to o ccur the species have to separate themselves BTW mobile and stationary. Stronger species interact more with the SP and more slowly with the mobile phase. -differences in mobility cause the sample components to separate into distinct bands or zones Classification of chromo methods 1) Physical means- when the PM and SP are brought into contact with one another (column chromatography SP held in a tube, pm is pushed through w/ pressure. ) Planar Chromatography- SP supported on a flat plate or piece of paper. PM moves thru the SP by capillary action or gravity. Elution of Bands/ Zones on a Chromatography column One of the component B is moving slower than component A BC it is interacting with he SP. Limitations of linear response BTW analyze concentration and TTS 1) Need distinct stretch or bend 2) Linear response 3) Solvent transmittance is constant.Data collected with Chromatography with peaks that correspond to solute that contain 1) Retention time 2) Peak area Retention time – time it takes for the analyze peak to reach the detector (Try) (Tm)- corresponds to the time it takes for the pm to move to the detector. (kill a)- Retention factor used to describe the migration rated of solutes on columns Zone broadening and Column Efficiency- column is more efficient if you have less reddening of peaks Gaussian shape of an ideal chromatography zone; attributed to the random motion of the solute molecules in the chromatographic zones.The size of peaks increases as it moves down the column b/c more time allows spreading to occur. The size of the peak is directly related to the â€Å"residence time†; the time spent in the column and indirectly related to the velocity of the mobile phase. 2 methods of describing column efficiency 1) Plate height (h) 2) Plate count (N) Efficiency of chromatography columns increases with increased plate count and decreasing plate height.Variables affecting Zone broadening ) effect of pm flow rate in general the magnitude of eff ect on column efficiency depends on the length of time the pm is in contact with the SP (depends on flow rate of the pm) 2) Van Demeter plot – efficiency studies by determining the H as a function of PM velocity The smaller the plate height the better the column efficiency (represented on the graph the lowest point on the curve) 3) Linear flow effects zone broadening Theoretical Plate height and Column Variables A) Linear velocity of PM-distance per unit time traveled by the PM ( linear flow rate) B) Diffusion coefficient in PM – rate at which the molecules diffuse across a plane of nit area and the concentration gradient in the direction of diffusion in the PM C) Diffusion coefficient in SP -rate at which the molecules diffuse across a plane of unit area and the concentration gradient in the direction of diffusion in the SP D) of the solutes) E) Retention factor – time spent by the solute in the SP to the time spent in the pm.

Evaluation And Evaluation Of The Client And The Family...

This research paper will show the integrate theory, research, and practice that relates to the client and the family through treatments and interventions of an evidence base treatment. The focused of this research is on traumatic experiences that has an major affect on the client and their family. The case that is chosen is on a child sexual abuse case. I will be exploring evidence base treatments and deciding which treatment can benefit the child and the parent. This research will include a summary of the case study, description of the symptoms and problems that the child possess, a summarize description of the practice setting, identification of an evidence based treatment relating to the case, a presentation on a rational on the chosen treatment method, and an brief evaluation and critique of the implementation of the treatment. Maria is an 11 year old girl who lives in a home with her mother and step-father. 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